XP IT Support - ad landing page (conversion) v0.2

Simulate the ad clicked

From your ad: the overloaded IT person

Your IT shouldn't rest on one person's shoulders.

When one person holds every problem, something slips. Get a whole team for less than that one person costs, and stop being the single point of failure.

Microsoft Solutions Partner Nonprofits only New Zealand support

1 · Message matchThe headline continues the exact ad the visitor clicked, driven by utm_content. Flip the switch above to see it swap. Cold Meta traffic bounces in seconds if the page doesn't echo the promise that got the click.

Find your fit · 2 minutes

Which plan fits you? Start here.

Four quick questions. No email needed to see your result.

Nice. That's question 1 of 4. Keep going in the Fit Finder.

How many staff use a computer?

Find your fit

2 minutes No obligation No hard sell

2 · One goal, above the foldThe conversion mechanism is visible without scrolling, and question 1 starts on the page itself so the commitment begins before they scroll. "Book a chat" is demoted to the end. Cold traffic gets a low-commitment micro-yes, not a sales-call ask.

[ Microsoft Solutions Partner logo ] Nonprofits only [X]+ organisations supported NZ · AU · Canada

4 · Trust fastPartner logo and nonprofit-only sit high, right under the fold. Ad traffic is colder and more sceptical than someone who found you by searching, so the credibility has to land before the pitch does. The Microsoft logo is also mandatory here on any Ingram co-op funded page.

Local feel

Your region, your hours, people who know nonprofits. A local number, not a queue in another time zone.

A whole team

Never one fragile person. Someone's always across your systems and the threats, with real cover when people are away.

A fraction of the cost

One fixed monthly fee per user. Enterprise-grade tooling at nonprofit pricing, up to 60% off retail.

3 · Kill the nav, keep it shortNo site menu, no links out, no region selector. Every extra link is an exit. The whole page can be scanned in under a minute, because cold traffic won't read a brand essay.

"[Placeholder: one strong sentence from a real NZ nonprofit, matched to the ad angle. For the surprise-bills angle, a line about predictable costs. For security, a line about the phishing attempt that got stopped.]"

[Name], [Role] - [Organisation], [NZ city]

New Zealand

6 · One proof point, region-matchedA single believable quote from the same region the ad targeted beats a wall of logos for cold traffic. Ideally this line also matches the ad angle, so the proof answers the exact worry that drove the click.

One fixed fee

Per user, per month. No surprise bills.

No lock-in

Month to month. Leave if it isn't working.

Set up properly

By a Microsoft Solutions Partner.

Nonprofit pricing

Because nonprofits are all we do.

7 · Answer the objections in a glanceThe three things that stop a nonprofit saying yes: cost surprises, getting locked in, and "is this legit." Handled in one scannable row, right before the final ask.

See which plan fits, in about a minute.

Three quick questions. Your result on screen, no email needed to see it.

Question 1 of 3

How many staff use a computer?

Question 2 of 3

How is IT handled right now?

Question 3 of 3

What worries you most?

Rather talk it through? Book a 20-minute chat with someone in your region.

5 & 9 · The offer is the pageThe Fit Finder is the whole point of the click: a low-commitment micro-yes that qualifies (size, setup, worry) and hands the visitor a recommendation before it ever asks for contact details. The chat is the demoted secondary path. Question 1 also lives in the hero, so the visitor is already one answer deep before they reach this. generate_lead fires on the contact submit, and each answer can post to GA4 so you see where people drop off.

Find your fit in 2 minutes

8 · Sticky CTA on mobileMeta traffic is mostly phones, so the CTA follows the thumb the whole way down. Appears once the hero button scrolls out of view.

Partner with a Certified B Corporation™ We put our entire international business through independent assessment because accountability matters. Learn more about XP’s values, people, and commitment to creating positive impact. Learn about XP

Customer testimonials

Don't take our word for it

Live in four months.

The new website went live in four months because XP knows charities like the back of their hand. It would have taken years if we'd had to find a new provider.

Read the case study

Tammy Frazer Digital Lead, Tearfund

Experts, on call.

As a lean start-up, and team of one, it was essential that we could call on experts to help with all our IT needs. XP were that and more - their service is fantastic!

Read the case study

Paul Brown, Director at Emergency Alliance

Paul Brown Director, Emergency Alliance

As involved as we want to be.

What sets XP apart is their flexibility and dedication to client satisfaction. They have allowed us to have as much or as little involvement as we want.

Read the case study

Paula McGregor, Digital Systems Manager at Harbour Sport

Paula McGregor Digital Systems Manager, Harbour Sport

No one faster.

Before we signed with XP, we checked the references. Everyone we interviewed said there's no one faster. One referee said he'd never worked with a faster implementer than XP. The turnaround was pretty amazing. We noticed that XP's pace was fast - we were the ones lagging, trying to catch up!

Read the case study

Paskwa Mutunga, Director of IT at Children Believe Fund

Paskwa Mutunga Director of IT, Children Believe Fund

Prototype for internal review · pricing is indicative, built from published per-user rates · not a quote

Find your fit · XP

2 minutes · no jargon · no wrong answers

How's your IT really holding up?

Answer a few honest questions and we'll show you what your support could look like, where the gaps are, and a ballpark cost. Keep the result, or take it to your board to get the go-ahead.

First up, which sounds more like you?

There's no wrong answer. It just shapes what we show you.

Your people

Who needs what?

Rough numbers are fine. Drag to match your team, and watch the ballpark move.

Just need the basics to work 12 Email, files, a working laptop, someone to call when it breaks.

Handle money or sensitive data 5 Finance, HR, client records. The people an attacker would target.

Leaders who need IT to think ahead 2 Managers and execs who need strategy, not just a fix.

Indicative, per month

$0 - $0

19people supported

XP Digital Support Plans - tier comparison module (v0.7)

IT Support Plans

Choose the support level that's right for your organisation.

Whether you're looking for reliable maintenance, growth-focused optimisation, or a strategic partner, our plans scale to meet your needs.

Tier 1

Digital Essentials

Core IT support for day-to-day operations and user productivity

$49.99/user/moValued at $72.00 - save over 30% on licensing and services

✓ Foundation tier

Included services

Access / Accounts / Permissions
Backups & Disaster Recovery
General User Support
IT Management
User Management (New / Leaving Users)
Servers & Infrastructure Support
General Software Support

M365 PremiumSentinelOne

Tier 2

Digital Efficiency

Proactive security and device coverage, building on Essentials

$84.99/user/moValued at $217.00 - save over 60% on licensing and services

+ Essentials included

Additional services

Microsoft Secure Score Management
Device Support (Computers & Laptops)
Device Support (Mobiles & Phones)
Networks & Connectivity
Virus & Malware Response
Attack Simulation & Phishing Training
Microsoft Defender for Office 365 Plan 2

Defender for Office 365Attack SimulatorSecure Score

Tier 3

Digital Transformation

Complete managed IT, most requests covered in the fixed monthly fee

$149.99/user/moValued at $406.00 - save over 63% on licensing and services

+ Efficiency included

Additional services

Exclaimer Signature Management
1Password Credential Management
Specialised System & Software Support
Security Incident Response
Dynamics 365 Basic Support
Governance & Standardisation

Exclaimer1Password

Valued-at figures reflect the combined retail cost of the included Microsoft 365 Business Premium licensing, SentinelOne endpoint protection, and the equivalent market rate for the managed services in each tier. The gap between that and your monthly price is your saving from bundling through XP.